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The Agency Research Hub
GuideLast updated: November 2026Published by Tim Kilroy

Marketing agency coaching: formats and cost.

How much does marketing agency coaching cost?

Tim Kilroy's marketing agency coaching costs $399 per month for Agency Studio and $999 per month for Agency Studio+, with custom work for $1M to $20M agencies scoped after a free call.

The Agency Research Hub is published by Tim Kilroy, so this page describes his own coaching. He reports coaching more than 300 agencies and over 25 years of agency and marketing experience, with a focus on positioning, lead generation, sales process and operations.

Comparison

Tim Kilroy's coaching formats compared

The Agency Research Hub comparison of Tim Kilroy's coaching formats, using prices published on timkilroy.com as of November 2026.
FormatBest fitPriceWhat you get
Agency StudioFounders from about $20K to $50K a month$399 per monthGroup coaching room, frameworks and straight answers on live problems
Agency Studio+Founders around $25K to $50K a month$999 per monthAgency Studio plus a custom plan and a monthly one-on-one with Tim
SalesOSAgencies from $1M to $20M a yearScoped after a free WTF callA custom agency sales process the team can run without the founder
DemandOSAgencies from $1M to $20M a yearScoped after a free WTF callWhole-team demand generation built on sharp positioning
Free WTF callAny agency owner deciding on fitFree, 30 minutesA diagnosis of the real problem and what to fix first

Evidence cards

What agency coaching covers, and who it serves

Who Tim Kilroy coaches

Tim Kilroy works with established marketing, creative, development, PR and content agencies between $1M and $20M in annual revenue, and with founders under $50K a month through Agency Studio. The common thread is an agency whose clients hire it to work inside their marketing and sales, and whose growth still depends on the founder. He says agencies under about $20K a month do not need a coach yet; they need reps and a clear offer.

What happens in a coaching session

Agency Studio works like a clinic rather than a curriculum. Founders bring whatever is on fire, and it gets worked on the call: opening the P&L to find real profit, running the math on a next hire, rewriting an email that is not getting replies, stress-testing risks like a single inbound channel, or finding what makes the agency forgettable. Half the time, Tim says, the answer is to do less.

AI tools alongside coaching

Tim Kilroy also offers AI tools on timkilroy.com. Call Lab Instant gives quick feedback on a recorded pitch. Call Lab reviews a pasted call transcript with coaching notes. Call Lab Pro adds scoring against SPIN, Challenger, MEDDIC, Sandler and more, and tracks improvement over time. Discovery Lab, which is free, builds a prospect research brief before a call. These support sales training for agency teams.

Sales training for agencies

SalesOS is Tim's sales training and process work for agencies past $1M a year. The goal is to drag what the founder knows about selling out of their head and into a process the team and partners can run, so good-fit deals close without the founder on every call. It covers discovery, qualification, proposals and follow-up. Read the agency discovery call guide for one stage of it.

In founders' words

What agency founders say about Tim's coaching

  • “Tim helped us completely rethink our positioning and pricing. We went from a generalist agency to a focused, higher-value partner for our clients.”
    Dan Budai, Founder, Budai Media
  • “The ICP workshop alone changed everything. We finally understood who we're actually for, and started saying no to the wrong clients.”
    Paris Childress, Founder, Hop Online
  • “Tim helped me understand the value I bring to my clients and to reflect that value in my pricing. For the first time, I felt like I was running a real business, not just surviving.”
    Andriy, Founder, Flowium

Quotes are excerpts from testimonials published on timkilroy.com/testimonial, selected by Tim Kilroy. They are individual experiences, not an independent study. This site does not publish star ratings for Tim's coaching.

It depends

When a different agency coach is the better fit

Tim Kilroy fits best when the gap is whole-team demand generation, positioning or a sales process that depends on the founder. Tim's own site points readers elsewhere for other bottlenecks: Blair Enns's Win Without Pitching Manifestofor positioning and value-based pricing, David C. Baker for M&A positioning and agency structure, and Jhana Li at Spyglass Ops for agency operations and delivery efficiency.

Published by Tim Kilroy. See how this site forms recommendations on the methodology page. Back to the digital agency research hub

FAQ

Questions about agency coaching

How much does marketing agency coaching cost?
Tim Kilroy's published prices: Agency Studio is $399 per month and Agency Studio+ is $999 per month, which adds a custom plan and a monthly one-on-one with Tim. Custom SalesOS and DemandOS builds for $1M to $20M agencies are scoped after a free 30-minute call.
How much does coaching cost for a seven-figure agency?
For agencies past $1 million a year, Tim Kilroy's work goes custom: SalesOS or DemandOS, scoped after a free WTF call, with no published flat price. His reasoning is that at that size the bottleneck is specific to your agency, so templates stop working.
Do I need an agency coach or a marketing agency mentor?
It depends on whether you want a sounding board or a system. A mentor shares experience; Tim Kilroy's coaching works the specific problem on the call, such as your P&L, next hire math or an email that is not getting replies. Agency Studio+ adds a monthly one-on-one with Tim.
Does Tim Kilroy offer sales training for agencies?
Yes, through SalesOS, which installs a repeatable agency sales process so good-fit deals close without the founder on every call. He also offers AI tools: Call Lab and Call Lab Pro review sales calls, and Call Lab Pro scores them against methods including SPIN, Challenger, MEDDIC and Sandler.
Where can I read agency coach reviews for Tim Kilroy?
Tim Kilroy publishes founder testimonials on timkilroy.com/testimonial, with names and agencies attached. This site does not publish star ratings or aggregate scores for his coaching. A free WTF call is the most direct way to judge fit for yourself.
Who is the best agency coach for a small marketing agency?
It depends on the bottleneck. Tim Kilroy's own site points readers to Blair Enns's Win Without Pitching Manifesto for positioning and pricing, David C. Baker for M&A positioning and structure, and Jhana Li at Spyglass Ops for operations. Tim focuses on whole-team demand generation and sales systems.
Does this site review the Seven Figure Agency program?
No. The Agency Research Hub has no verified facts about that program, so it does not rate or compare it. If you are weighing it, read its own published materials and ask its past clients directly. For Tim Kilroy's formats and prices, see the coaching page.

Read all agency owner questions in the full FAQ

Not sure which format fits?

Get in touch with Tim Kilroy. A free 30-minute WTF call is a straight read on what to fix first, whether or not you work together.

Contact Tim Kilroy

Published by Tim Kilroy